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+ 1.3 ✮
on review sites
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Hollywood Café De Kuip is one of the most unique places in Rotterdam, located next to Feyenoord Stadium De Kuip. It is an American café-restaurant with a distinctive touch: Hollywood! In this wonderful film cafe, you can sit down on the sofa from Friends, sip a cocktail next to the bow of the Titanic or even play golf with movie celebrities.
Since they first opened their door s, in October 2016, Hollywood Cafe’s delicious food and magic atmosphere have earned them many satisfied customers. The venue also consists of a GlowGolf, an illuminated glow in the dark minigolf parcours where film stars appear everywhere. With five locations throughout The Netherlands, rapidly expanding, Hollywood Cafe & GlowGolf needed to prepare for more feedback at a much faster pace. They needed to make sure guests at every location, old and new, were happy with their visit and eager to return.
Hollywood Cafe started searching for an all-in-one solution to monitor all their reviews in one place and communicate directly with guests, and this led them to SO Connect. Using Review Management, they were able to gain valuable insights that helped deliver a better customer experience in every location. At the same time, with Guest Marketing, they managed to collect a large database of customer data through WiFi logins, that was later used to send targeted and automated messages with offers and invitations. That allowed Hollywood Cafe & GlowGolf to build strong relationships that turned new customers into regular visitors.
‘The most consistent advantage that SO Connect brought us is the increased number of return visits recorded.’ says Gabriël van Meerwijk, Marketing & Event Manager at Hollywood Cafe. ‘The system, indeed, allows us to offer the right products to the right audience, at the right moment.’ Besides successfully targeting and retaining their existing customer base, they also registered a significant improvement in their star-ratings on largely-used review sites such as Google and TripAdvisor, which empowered them to acquire new customers through online channels, boosting their search rankings.