Today’s world of smartphones, mobile moments, and self-driving cars demands accurate information more than ever. And no single search, maps, apps, and voice assistant provider is more important to brands’ location marketing strategy than Google. Thanks to the partnership with SO Connect, brands can manage the facts about their business on Google My Business — the tool through which businesses can supply data to Google Search, Google Maps, Google+, Waze, and Google Home.
Already have a Google My Business account? Simply link it with SO Connect to get started.
With more than 20% of search market share in the United States and rapidly increasing global traction, Bing is an essential part of the local ecosystem. More than 150M users search for local businesses and services on Bing every month. As of early 2016, Bing also powers search results across the AOL portfolio of sites, including Huffington Post, Engadget, and TechCrunch.
TripAdvisor is the world’s largest travel site and enables travelers from all over the globe to unleash the full potential of every trip. TripAdvisor provides travelers with the wisdom of the crowds to help travelers decide where to stay, how to fly, what to do and where to eat through its 630 million reviews and opinions covering the world’s largest selection of travel listings worldwide, which consists of over 7.5 million accommodations, airlines, attractions, and restaurants. TripAdvisor-branded sites are available in 49 markets, and are home to the world’s largest travel community of 455 million average monthly unique visitors — all looking to get the most out of every trip.
Factual is an open data platform that facilitates personalized and contextually relevant mobile experiences. Factual’s real-time data stack builds and maintains data on a global scale, for 65M local businesses and points of interest — in 50 countries. Factual also provides location-based mobile personalization and ad-targeting solutions.
With SO Connect, brands can manage their location data on Apple Maps—the tool that supplies data to pre-installed Apple experiences on most iOS devices, like Siri, Spotlight, and CarPlay. Apple Maps gives users turn-by-turn spoken directions, interactive 3D views, and more, in a beautiful interface that guides users to explore their surroundings. Via SO Connect, brands can ensure their local information is correct and up-to-date when their consumers are searching for them, no matter which Apple property they’re using.
Every day, consumers on-the-go capture and share their meaningful moments on Instagram. And with over 400M monthly active users, it should come as no surprise that brands can end up in the spotlight of customers’ Instagram posts.
An official Instagram Marketing Partner, SO Connect helps brands take consumer engagement to next level. Rest assured the precise geotag is available to customers posting to Instagram from a location.
With 1.45 B daily active users, Facebook is the biggest social media platform in the world and an increasingly important resource for customers that are searching for information about your brand, its locations, and its events. Don’t miss another opportunity to make a great impression, drive more business, promote your events, and interact with your customers on Facebook.
An official Facebook Marketing Partner, SO Connect can help you control the facts about your brand on every one of your Facebook location Pages. Create and manage your local Facebook pages to showcase each location’s unique identity and offering. Engage with existing and potential customers alike on Facebook, by giving them a place to check in and engage with you via ‘Likes,’ photos, posts, comments, and more. Not to mention, by managing your brand on Facebook, you’ll be able to capture more local searches and increase your local brand awareness.
Waze is the world’s largest community-based traffic and navigation app, helping direct more customers to local businesses by driving them there. Via SO Connect’s integration with Google, brands can submit their key geodata to Waze to help more customers make them their destination. Plus, drivers can share real-time traffic and road info with one another, saving everyone time and gas money along the way.
With a community of over 55M users worldwide, Foursquare is the leading location-based social network. Foursquare’s users can not only access details about local businesses, but provide other users recommendations or tips, publicly check-in to locations, and more. Its hyper-active userbase has left more than 70M recommendations and has made over 7B check-ins to local businesses.
Founded in 2004, Yelp was created to help consumers find great local businesses. Yelp has crowd-sourced over 148M local business reviews, by customers and for customers, to help over 142M users discover better information about businesses in their area.
Starting with information for over 1M restaurants (and counting) globally, Zomato is making dining smoother and more enjoyable with services like online ordering and table reservations. Their vast community of food lovers shares their reviews and photos, so consumers have all that they need to make informed dining decisions. With dedicated engagement and management tools, Zomato enables restaurants to spend more time focusing on food itself, which translates directly to better dining experiences for their customers. From Vancouver to Auckland, Zomato is used by millions every day to decide where to eat in over 10,000 cities across 24 countries.
TomTom is a global leader in navigation and mapping products. Every day, millions of people around the world depend on TomTom to make smarter navigation decisions and to keep moving towards their goals. As the creator of the first Portable Navigation Device, TomTom continues to develop industry-leading products, like GPS sports watches and fleet management solutions.
In addition to getting you from point A to point B with the latest driving technology, Uber is helping millions of people order food quickly and affordably, and companies provide a seamless employee travel experience. Uber and SO Connect share the same mission: help people going places.
Yahoo is focused on creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. Yahoo’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.
HERE Technologies combines highly accurate maps with cloud technology to power rich and real-time digital experiences across over 1B connected devices. HERE Technologies’ offline maps enable users to access critical location information—including 3D maps, live traffic, public transit, and venue maps—no matter where in the world they’re searching from. HERE Technologies makes 2.7M+ map updates every day, drawing from more than 80,000 different data sources and 196 countries. HERE Technologies’ map data also powers the in-dash navigation system HERE We Go, used by 4 out of 5 drivers in North America and Europe.