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Welcome to the
Case Study: Pragma

Pragma decided to use a custom mass onboarding with an opt-out approach. Once an account already set and created, customers received an email to inform them about their active paid subscription and with the option to opt-out within 30 days of the free trial.
Pragma develops technological solutions to solve the challenges and needs of the digital world. They help technology resellers, utility companies, membership organisations, professional services businesses and marketing agencies deliver white-label digital services. 

0 k
More subscribers
0 k
More active local businesses
0 m
More recurring revenue

About the industry

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Collaboration with SO Connect

Pragma needed to offer their customers simple and cost-effective products. This would mean that the businesses they work with could engage better online with their own end customers. They decided to collaborate with us using all of our tools: Listings, Reviews & Website Optimizer.  


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Website Optimizer

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Pragma X SO Connect

Pragma partnered up with SO Connect

October 2016

Listings launch

Listings launch in Pragma channel

May 2019

4 major re-seller

Onboarding of 4 major Pragma partners

July 2019

5000 local businesses active

October 2019

Candio Launch

Candio launch (pragma launches Subsidiary to drive Listings + Reviews

September 2020

39 candio's partners + 34.000 active local businesses

Today, Candio represents one of our major partners

September 2020
“After launching the products through our business, we rapidly saw huge success and engagement and we onboarded more than 40,000 subscribers in the first year. We are going to be exiting our first year with a runway business of around 1.8 M and that is 100% recurring revenue, which is fantastic.”
Will Morey
Managing Director, Pragma