B.G. Intermoda

B.G. Intermoda sought to ensure accuracy and consistency of store information across digital services — increasing search views and customer actions as a result.

About B.G. Intermoda

B.G. Intermoda has been for many years the leading fashion shop for women’s and men’s wear in Costa Blanca, with stores in Altea and Denia.

With the digital transformation of the recent years, B.G. Intermoda needed to provide accurate brand and store information everywhere consumers were searching, as well as the ability to consistently update that information and ensure uniformity across all websites and directories. But the manual process to manage all this was difficult and time-consuming.

Collaboration with SO Connect

With Listings, B.G. Intermoda is able to update business information like store name, phone number, address, and operating hours across more than 50 platforms, including Google, Facebook, and Apple — all from a single dashboard.

Listings made this process smooth and quick” said Rick Leerentveld, responsible for the communication. “Inaccurate and out-to-date data was costing us clients: Listings helped to create a better digital experience for our customers.”

Results & future goals 

Intermoda store managers can now update listings effortlessly on more than 50 publishers — all from a single platform. Since launch, Intermoda has experienced a 45% year-over-year increase in listing views and a 33% year-over-year increase in listing clicks, which include a 12% year-over-year growth in directions clicks.