4 Ways to Get More Customers in the Post-Pandemic Era
In this post-pandemic world of ours, it has been difficult for everyone to adjust to the new normal, but that doesn’t mean things are hopeless. If you’re a business or service provider, it can be even more difficult because the way you attract and keep customers has likely been changed forever. Nevertheless, every business has had to adapt and make changes, which means that rules have now been established to help you get those customers just like you did before we even knew what COVID-19 was. This doesn’t mean there aren’t more challenges ahead, but if you’re interested in getting even more customers in the post-pandemic era, below are four tips for you to follow.
1. Focus on the Customers You Have Now
Let’s face it, in a post-pandemic world, you can’t afford to lose any of the customers you have now. After all, they’ve stuck by you through heck and back, so you want to pay them some extra attention to keep them coming back to you. If you’ve offered them monthly plans or an auto-pay feature in the past, you might want to consider refunding some of their money to show your appreciation for being a loyal customer. It might cause a temporary cash-flow problem, but it’s likely to result in much more business in the future.
You can also consider running an exclusive offer to all existing customers as a way of thanking them for sticking by you all these months. Once the economy becomes more stabilized, as it has for several months now, those customers will start utilizing your services once again and bring you a lot of new business.
2. Make Sure Your Business Can Always Be Found Online Easily
If you’ve always assumed people can find you online easily but you don’t know for sure, now’s the time to find out the truth. Pretend you’re a customer and go online to check on the business so you can determine how simple the process is – or how difficult it is. Your business should be clearly and properly listed online and your search engine optimization (SEO) keywords should be enough to put your business at the top of the search results, regardless of which browser the customer is using.
You may find that some revisions are needed to your website or your social media pages so that they are easier to find, and now’s a great time to do just that. Go ahead and tweak all of your pages so that when new customers are trying to find you, they won’t have any problems doing so.
3. Make Sure Your Customers Feel Safe
If you’re a place of business that requires people to enter your building, make sure your workers are always wearing masks and that your sanitation procedures are top-notch. Retail outlets and restaurants can offer touchless ordering and even touch-free deliveries where the orders are simply dropped off at the customer’s location instead of handed to them. While many states have lifted the mask requirement, it’s still a good idea for businesses to require these types of safety measures, if for no other reason than to make their customers feel more secure when utilizing your services. Even in the post-pandemic world, it’s better to be safe than sorry.
4. Invest in SEO for Your Website
You should’ve been doing this already, but if you’re not, investing in SEO is a necessity in today’s business climate. Now more than ever, you need to know that your business is going to rank high in the ratings when someone tries to find you and investing in SEO is the only way that’s going to happen. SEO efforts never go unwasted, and they can immediately start bringing in new customers if you do it correctly.
You should also consider exclusive ad campaigns and email campaigns that target both existing and potential customers so that your business can grow despite the challenges many businesses are still facing. Make the campaigns as personalized as possible so that they target the right people, and consider several different types of ads so you can target both existing and potential customers on board. After all, this is definitely not the time to forget about existing customers or stop going after potential ones.