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Of all the things businesses have to deal with when it comes to attracting and keeping customers, the rate of attrition is one of the most important. The attrition rate, also called the churn rate, is the rate at which customers essentially stop being a customer of yours. This, of course, happens to every business and it means you have to continuously execute measures to attract new customers. Fortunately, there are tools that can make this task a lot easier, and not all of them take a tech genius to master. If you’re interested in learning ways to prevent customer churn, below are five tips that can help.
There are long, drawn-out explanations for learning what a network access point, or NAP, is, but suffice to say that the NAP helps your customers connect with your business a lot faster and more reliably every time. Fast connections are important when a customer is trying to find your business, but the success of the NAP depends in part on the information you provide about your business. For this reason, it is crucial that all of the information and codes that go into the name of your website are completely accurate and updated at all times. After all, outdated information inconveniences customers and therefore frustrates them, possibly causing them to never try to locate your business again in the future.
Even though many states are discontinuing their mask requirements, this doesn’t mean the COVID-19 pandemic is over. Most customers still expect businesses to take certain steps to protect them from the virus, just as they have come to expect businesses to have up-to-date and accurate information on their website. Any and all pandemic-related details should be on your website, and our Listings tool makes that task a super-easy one. People are looking for details about the pandemic on business websites these days, so never disappoint them. If you don’t have anything about the pandemic on your site, they’ll assume that it hasn’t been updated in a very long time or that you’re doing nothing to protect your customers from the virus. Neither of these is acceptable.
Full-colour photographs bring a more personal look and feel to your website, and this is bound to attract more customers. Even if you want your site to have a very professional look, you can still accomplish that when there are pictures there. You don’t have to have tons of photographs to attract people’s attention, but your website should definitely be much more than just a bunch of words for people to read while they’re there. Graphics are great for a website, but never underestimate the power that a crisp, descriptive photograph will have on both existing and potential customers. Let’s face it, everyone loves photographs, and including lots of them on your website will keep customers’ interest for a very long time.
Reviews and testimonials from real-life customers tell potential customers that you’re worth their business. Consider putting these reviews right on your website, and respond to each and every one of them personally. This includes the reviews that aren’t that great because even those can show would-be customers how well you respond to your existing customers and provide the service they deserve so that things can be made right. Again, our Reviews tool makes that task very simple and allows businesses of all types to manage all of their reviews and even learn how to better your services for your customers.
You want your business to get found and chosen each time a potential customer searches for your particular product or service, and our online visibility tools can help you do just that. Through these tools, you can push your listings to the top of customer searches, improve the entire customer experience with insights into their reviews, and optimize your website to bring in more customer leads. With our platform, it’s super easy to do this and so much more, from updating your listings to keeping your website looking its best, and everything else you’ll need to generate more business from now on.