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When it comes to growing your business, you already know how important customer reviews are. After all, touting your products on your social media pages is one thing, but allowing would-be customers to read reviews from real-life customers is another. The fact is that reviews from real-life customers mean a lot to your prospects, but how can you encourage customers to leave reviews on your website and social media pages? In reality, this is a lot easier than you think, as long as you have the right tools at your disposal.
You absolutely need customer reviews if you expect to gain new customers and grow your business. In reality, customer reviews are free advertising for your business, which is a good way to look at it. People usually take reviews that come from the business itself with a grain of salt. After all, what business is going to downplay its services and products? But real reviews from real customers is something your prospects will take notice of right away.
Of course, having customer reviews serves other purposes as well. First of all, they can improve your ranking in the search engines fairly quickly. They also build loyalty to your business because the more positive reviews you get, the more confident the average person will have in your ability to provide top-notch products and services. You don’t have to worry about getting a few less-than-perfect reviews from some customers. Most visitors to your social media pages know that if the majority of customers approve of and trust your business, then they can too.
There is one other advantage to your business getting a lot of reviews, and that is the fact that the Google search engine actually rewards businesses that respond to both their good and bad reviews, which increases your ranking even further. Reviews not only improve your image in your prospects’ minds, but they also level the playing field and allow you to compete with other businesses that are much bigger and which have a bigger budget than you do.
How to Get Reviews From Customers
The best way to get reviews from customers is likely the easiest way of all – just ask them. Once they purchase your product or service, ask them to go to your social media page and leave you a good review. While not all of them will do this, a lot of them will, and the more reviews you get, the better your business will look to prospective customers. If you send out regular or occasional marketing or promotional materials to your customers, you can ask them again on those materials to go online and review your business.
In addition, keep in mind that word-of-mouth advertising is the best form of advertising there is, so if you produce a great product or service, your customers will spread the news to other prospective customers, which means you’ll soon be getting reviews from all types of customers. The smartest companies also respond to all of their reviews – good or bad – which also tells your prospects that you are a reputable and legitimate company that cares about its customers.
SO Connect has Reviews you can use to help you manage and instantly reply to all of your reviews across all platforms, and it can be done on one dashboard. It makes the process of replying to your customers’ reviews super easy on your part, saving you both time and money. With SO Connect, you can centralize all of your reviews in one location and do things such as a reply to the reviews, manage them, and even request reviews from others so that their number increases.
If you’re not taking steps to get customer reviews and reply to them on your social media pages, there’s no time like the present to start. It’s easier than you think, and it goes a long way in helping prospective customers gain trust in your business. It levels the playing field and allows you to compete with the big boys, and it does all this and more at prices that are a lot lower than you think. If you decide to get started today, or if you still have questions about the process, contact SO Connect today so you can get started growing and expanding your business as soon as possible.